Developing the brand identity for a fashion company like Burnside required a careful understanding of the company's target audience and creating a unique aesthetic for its place in the wholesale industry. Burnside is known for plaid and patterned apparel that appeals to a young and fashion-forward demographic. With this in mind I was able to develop a modern and minimal theme that emphasized the products in an eye-catching and bold way. This theme was used throughout Burnside’s print catalogs, event graphics and booths, websites, and social media ads
Overall, the key to designing graphics for Burnside is to keep the aesthetic simple, stylish, and consistent across all platforms. By doing so, the graphics will effectively showcase the brand's products and appeal to its target audience.
