Developing the logo and brand identity for Rowland, a Texas construction company, required a bold and straight-forward approach. The logo needed to reflect the company's strength and reliability. A bold custom wordmark and icon convey these traits well. The color palette is simple yet effective, using shades of dark red and grey’s, with accents of metallic gradients to add a touch of sophistication. The brand identity is consistent across all channels, including printed and digital collateral, uniforms, websites, and vehicles. This established Rowland's brand as a leader in the construction industry, projecting a powerful and masculine image to clients and competitors alike.
