The Sierra Pacific Apparel, a wholesale clothing company, rebranding its visual identity was to inject a modern and lively look into its products. The company's existing brand identity had grown stale, dated and lacked energy, which did not resonate well with its target audience and the new digital world. The rebranding strategy focused on bright, eye-catching shades of color, with bold and playful supporting design elements. The new brand identity was consistent with the company's ethos of providing high-quality clothing that was comfortable, stylish, and affordable. The new branding was carried through to other marketing materials, including catalogs and social media channels.
